Depending on what products and services you are selling on your eCommerce website schema markup will differ for each product type and services. The process of implementing schema markup on your website may be easy or hard depending on what CMS you are using to sell your product and services online.
Before list all the required schema markup for eCommerce website I assume that you already know what schema markup are.
Google recommends json-ld format of Schema markup however they accept others microdata and RDFa too.
Here is list of very common schema markups for an eCommerce websites
- Sitelinks schema markup
- Store type schema markup
- Local business schema markup
- Product schema markup
- Product collection
- product group
- Service schema markup
- Aggregation schema markup
- FAQ schema markup
- Article schema markup
If you already have some schema markup on your website you can use Google schema markup testing tool to make sure that your website schema markup doesn’t have any typo or error.
Google Shopping & Social Commerce
Since the launch of Google shopping, having schema markup for your eCommerce website is essential to your business. At the same time you also want to have social schema markup for your eCommerce website that will help you drive traffic to your eCommerce platform from different social media sources like Facebook, Twitter, Instagram, Pinterest and more.
Facebook, Instagram and Pinterest use open graph metadata and Twitter uses Twitter cards; these are HTML metadata; these are not schema markup.
I have a small team of SEOs that can help you with e-commerce SEO and schema markup implementation at an affordable price. Please get in touch with me at firstname.lastname@example.org for a free SEO audit.