Depending on what  products and services you are selling on your eCommerce website schema markup will differ for each product type and services. The process of implementing schema markup on your website may be  easy or hard depending on what CMS you are using to sell your product and services online. 

But once you have categorised your eCommerce Store and decide in what schema markup are are being implemented by by your competitors and also Google recommends those schema markup Then you can find plugins and extensions to implement these schema markup for your eCommerce website if your website is a custom built then you will have to hire a developer who knows the language  your store is built with, schema markup which is written in HTML and JSON which is essentially JavaScript.

Before list all the required schema markup for eCommerce website I assume that you already know what schema markup are. 

Essentially schema markup is a kind of markup language that is written in JavaScript JSON and HTML. There are few formats that are widely accepted by  all major search engines. And teaser Microdata, RDFa and json- ld.

Google recommends json-ld format of Schema markup however they accept others microdata and RDFa too.

Here is list of very common schema markups for an eCommerce websites

  1. Sitelinks schema markup
  2. Store type schema markup
  3. Local business schema markup
  4. Product schema markup
  5. Product collection
  6.  product group 
  7. Service schema markup 
  8. Aggregation schema markup 
  9. FAQ schema markup
  10. Article schema markup 

If you already have some schema markup on your website you can use Google schema markup testing tool to make sure that your website schema markup doesn’t have any typo or error.

Google Shopping & Social Commerce

Since the launch of Google shopping, having schema markup for your eCommerce website is  essential to your business. At the same time you also want to have social schema markup for your eCommerce website that will help you  drive traffic to your eCommerce platform from different social media sources like Facebook, Twitter, Instagram, Pinterest and more.

Facebook, Instagram and Pinterest use open graph metadata and Twitter uses Twitter cards; these are HTML metadata; these are not schema markup.

I have a small team of SEOs that can help you with e-commerce SEO and schema markup implementation at an affordable price. Please get in touch with me at [email protected] for a free SEO audit.


Amulya Shahi