How to Add Store Type Schema Markup to Shopify Niche Store

This post will help add a store type schema markup to your Shopify store, I am going to use JSON-LD format to demonstrate it. Since JSON-LD format is suggested by Google and also used as a default format in Shopify theme.

Why Add Store Type Markup

If your shopify store is in a specific niche and you don’t let Google know what types of products you are selling on your store then Google might take time to understand your store niche. This is why you should add store type schema markup to your store.

What Types of Stores are Supported?

We cannot define our own niche type of store, there are predefined store type terms that we can use to categorise our store.

Here is wide list of store types that you can chose from.

Store Types

  • AutoPartsStore
  • BikeStore
  • BookStore
  • ClothingStore
  • ComputerStore
  • ConvenienceStore
  • DepartmentStore
  • ElectronicsStore
  • Florist
  • FurnitureStore
  • GardenStore
  • GroceryStore
  • HardwareStore
  • HobbyShop
  • HomeGoodsStore
  • JewelryStore
  • LiquorStore
  • MensClothingStore
  • MobilePhoneStore
  • MovieRentalStore
  • MusicStore
  • OfficeEquipmentStore
  • OutletStore
  • PawnShop
  • PetStore
  • ShoeStore
  • SportingGoodsStore
  • TireShop
  • ToyStore
  • WholesaleStore

Local Business Schema Markups

Here is list of schema markups for local business that you can use to define your business store.

  • AnimalShelter
  • ArchiveOrganization
  • AutomotiveBusiness
  • ChildCare
  • Dentist
  • DryCleaningOrLaundry
  • EmergencyService
  • EmploymentAgency
  • EntertainmentBusiness
  • FinancialService
  • FoodEstablishment
  • GovernmentOffice
  • HealthAndBeautyBusiness
  • HomeAndConstructionBusiness
  • InternetCafe
  • LegalService
  • Library
  • LodgingBusiness
  • MedicalBusiness
  • ProfessionalService
  • RadioStation
  • RealEstateAgent
  • RecyclingCenter
  • SelfStorage
  • ShoppingCenter
  • SportsActivityLocation
  • Store
  • TelevisionStation
  • TouristInformationCenter
  • TravelAgency

Add Schema Markup to Shopify

Shopify header liquid file
Shopify header liquid file

To add custom schema markup to shopify store, you simply need to find the JSON-LD format schema markup that suits your niche and business type, update with your store, product, and organization meta data and put in your Shopify theme’s header.liquid file.

After updating JSON-LD markup, you need to validate your schema with Google schema checker tool.

Add Shopify Product Schema

To add product schema to your shopify store. First customize JSONLD schema for your specific product and place it in single-product.liquid product template and save the file.

Now, to verify it. Google for ‘Google Schema Checker Tool’ and test your shopify product page URL. If you get errors/warnings or duplicate product schema; simply fix them.

JSON-LD Example

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Store",
  "name": "Delia's Daily Supplies",
  "description": "For your daily newspapers, candies, snacks and (via our in-store pharmacy) drugs and healthcare products to keep you and your family happy, healthy and supplied with all your daily needs.",
  "openingHours": "Mo-Fr 07:00-23:00",
  "telephone": "+155501001110",
  "department":
  [
    {
      "@type": "Pharmacy",
      "name": "Philippa's Pharmacy",
      "description": "A superb collection of fine pharmaceuticals for your   beauty and healthcare needs, a department of Delia's Drugstore. Call our desk to speak to the on-duty pharmacist any morning Monday-Thursday.",
      "openingHours": "Mo-Th 09:00-12:00",
      "telephone": "+155501001111"
    },
    {
      "@type": "DryCleaningOrLaundry",
      "name": "Larry's Laundromat",
      "description": "Keep your clothes clean while you do your daily shopping!",
      "openingHours": "Mo-Fr 13:00-17:30",
      "telephone": "+155501002121",
      "parentOrganization":
      {
        "@type": "Corporation",
        "url": "http://example.com/",
        "name": "Larry's International"
      }
    }
  ]
}
</script>

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