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Shopify Microdata Tags for Facebook Catalogs

This post will help you understand what are Facebook Microdata tags for Shopify store, and other CMS like Magento, BigCommerce, WooCommerce, PrestaShop, and others. It is very straight forward that Facebook uses these microdata tags to understand the different data fields of store products, pages, articles types of data, that are represented in HTML format on the web.

Here is a list of data that are required by Facebook catalogs, if you would like to use Facebook shop or advertise your products from your online store on the Facebook and Instagram platforms.

You can use Open-graph, JSON-LD, or Microdata to define your products, pages, and articles on your website.

There are required microdata tags for Facebook Catalogs.

  • title
  • description
  • url
  • image
  • brand
  • availability
  • condition
  • amount
  • currency
  • retailer_item_id
  • item_group_id
  • google_product_category

Facebook says that you can your data with either Open-graph or JSON-LD or Microdata, but at the moment they only accept and approve Open-graph microdata tags’ define websites and online store.

What are Facebook Microdata Tags for Shopify?

Facebook microdata tags are defined with open-graph meta tags on your store pages, articles, products, and product collection pages to read and render data of things and content to display on Facebook and Instagram

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